This book is not meant to be the last word on exhibition design, but to serve as a clear statement about the nature of what the authors and SEGD consider to be the direction exhibition design is developing in. The focus is on collaboration; the balancing of space, object, and information; the subtle integration of technology; and the role of the audience. All of these trends have made exhibition design the cutting-edge field it is evolving into. The chapters of this book explore the infinite variety of design firms that develop exhibitions, from industrial designers to interior designers to theatrical designers.